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Technology advances so quickly these days. You’ve just bought what you thought was the latest digital camera and WHAM! You see the new 72 Mega pixel Supershot with advanced Blink, Wink, Smile, Grin, Yawn and Snooze Detection….arggghhh!!!!
So whats the best digital camera to buy and why?
Ok, firstly, lets eradicate a common myth. The higher the megapixel, the better the camera. WRONG. The Mega pixel count only tells you how many million pixels (or dots the picture is made of) there are in the picture. A higher megapixel count will enable to you make bigger prints. But unless you are intending to make poster size prints, then anything more than a 5 Megapixel really is overkill. You need to look beyond megapixel count when buying a digital camera. Think about the quality of the pixels (picture) not just the amount…as with many things in life, quantity does not always equate to quality.
Sony makes a superb range of cameras called the Sony Cybershot range. They take an awesome shot. This is down to the Carl Zeiss Lens. Carl Zeiss are manufacturers of professional SLR Lens (or paparazzi type lenses to you and I). They have brought their expertise to the Cybershot range, meaning that you will take a picture which is not only clear and sharp but full of colour with sharp contrast which will capture your most precious moments in a way you can only dream of.
Also Panasonic have released a superb range of digital cameras with a Leica Lens. Leica are a manufacturers of “High End” Digital Cameras who have lent their knowledge and wisdom to provide a lens for the Lumix range which will simply astound you with its capabilities.
Apart from the Lens, have a look at the functions of the camera. Today we have the technology to manufacturer cameras with Smile Detection, which will automatically detect when your subjects smile thus taking the shot at the perfect moment. The Digital Camera manufacturers have now taken this one step further with Blink Detection which will automatically sense if anyone is blinking and delay the shot. With these new technologies it really is nigh on impossible to take a poor shot.All in all, when buying a digital camera, buy a quality one. Don’t be fooled by the cheaper but 10 to 12 megapixel digital cameras. A better quality 8 megapixel will take a much better picture due to its professional optics and host of senses and functions. Take your time with your decision and you will buy a camera which will last you a lifetime….well, almost.
We unveil the new and longly awaiting Nikon P90 Digital Camera….and what an AWESOME piece of kit!!! We are very excited about this one.
Firstly, Nikon have impressed us with the Smart Portrait System. The Nikon Coolpix P90 can detect the smile of our subject and even warn you when they blink!
Keep delving into the Nikon Coolpix P90’s array of technology and you will not fail to be astounded. The P90 has a 24x Optical Zoom. Wow…..you can pick out a pimple on a leprechauns backside at 100 yards with this, its incredible. The detail and accuracy of the zoom lens is astounding. Your can zoom right in to a distance of 1 cm. In addition the Nikon P90 can take upto 45 pictures in 3 seconds at a rate of 15fps making it ideal for any type of action photography. You can even set it to take pictures before you have pressed the shutter?!
The 12.1 mega pixel sensor and high light sensitivity ISO of 6400 make it clear why the Nikon P90 will excel in any type of shoot. The Nikon P90 is designed to be the ideal bridge between a Digital SLR and the Compact Camera without accepting any compromise on quality or range of features.
The Nikon P90 is can be used in fully automatic mode, or, when you wish to be more in control, the Nikon P90 can be switched into manual mode, it is here you will find an array of functions and cutting edge technology that you will only find in the Digital SLR’s of today.
Canon have now release its latest digital compact camera, the Powershot A480. It is the replacement to the A470, but is 25% smaller than its older brother.It also has a simpler button layout to make it more user-friendly. This is a budget level digital camera which packs all the technology you need to take great pictures every time. The Powershot A480 has a 10 Megapixel Sensor, 2.5 inch LCD, Canons new Digic III processor and also motion detection and Face Detection has been added to make this a great all round camera.
The Canon Powershot A480 comes in a choice of three great colours, and has a 3.3x Optical Zoom which is quite good for a camera at this level. Combine this with the 10 Megapixel sensor and you have a camera which takes superb shots every time. 
The Canon Powershot A480 is superb for beginners and enthusiasts alike, with the technology to keep enthusiasts happy but delivering it in a user friendly easy to use format makes it a sure winner.
The DIGIC III processor also provides super low noise levels and Face Detection Technology to provide superb picture quality each and every time you press the shutter button.
Panasonic have always be renowned for their underwater models. The Panasonic SDR-SW21 camcorder is no exception. It is small compact and easy to use, but rugged enough to stand drops from 1.2 meters. But it really comes into its own underwater. It is waterproof to a depth of 2 metres. That also includes in the sea (which many underwater camcorders do not) So it is perfect for your holidays to capture them special moments. It can be used for snorkeling, at the beach, ski resort or anywhere else where damage to your precious investment may be an issue.The Panasonic SDR-SW21 also has the new Panasonic UTube Uploader which allows you to upload photos and video direct to UTube as soon as you plug it into a PC. The Panasonic SDR-SW21 also simplifies recording to DVD. As it records in MPEG2 the Panasonic SW21 can be connected to you PC and the footage can be transfered direct to DVD disc without the need to be re-encoding the video to the required format, which can be a lengthy process.
Available in three great colours, the Panasonic SDR-SW21 is one to watch.
The latest entry level Digital SLR to hit the shelves is the Pentax K110D Digital Camera. It Boasts a 6.1 Megapixel Sensor and an array of features to cater for the professional photographer, but displays them in a user friendly way to help the beginners amongst us.
The Pentax K110D uses Pentax’s SAFOX III autofocus system which uses 11 pinpoints to focus the picture perfectly everytime with little user intervention. This has two facets. A single point focus which focuses at one point or a multi point continuos focus system which will follow moving subjects focusing and re-focusing as the subject moves. 
The K110D features a large 2.5 inch LCD screen and a lightweight penta-mirror viewfinder with Pentax Original Optics so you can view your pictures perfectly every time. It also has an auto light sensitivity function which will set the ISO sensitivity automatically to the optimum ouput standard. This works all the way upto a 3200 ISO which is the highest in its class.
The Pentax K110D is a superb compact Digital SLR which is ready to take you into the world of professional photograpy.
A new era is here, the era of the DUAL SIM phone….what is this? Well, Samsung have released a new Dual Sim range of phones. The phone is aimed mainly at the business user, but for anyone who currently has two mobile phones (usually one for business and one personal). The New Dual Sim range allows you to pop in two separate sim cards into one mobile phone and have them work side by side at the same time. You can make and receive calls on either sim at any time, put calls on hold whilst you answer a call on the other sim, and even switch off one sim and just use the other. The perfect answer to carrying around two mobile phones all the time.
At present, Samsung have released three versions of the dual sim phone. Each one aimed at a slighty different market. Firstly there is the Samsung D780 Dual Sim. This is the cheapest and most basic of the three handsets. It has full dual sim functionality like the other two models, but is a candybar style phone with a 2 megapixel camera and a 2.1 inch screen. It features Bluetooth A2DP connectivity for stereo Bluetooth headsets and a 1200mAh battery for long battery life.

Then the mid-range phone of the line up is the Samsung D880. Again it has full dual sim functionality. This is a slider with a slighty bigger screen at 2.3 inches and a 3 megapixel camera with a 4x Digital Zoom. It also has the new 1200 mAh battery for increased battery life.Finally there is the Samsung D980 which is the daddy of the range. This is aimed squarely at the higher end of the market. As you can imagine it has Dual Sim phone functionality but this also has features which would expect from the latest handsets on the market. The D980 has a 5 megapixel camera, full touchscreen interface, GPRS, EDGE and a 45MB internal memory.